Public Service Announcements-Television
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These Public Service announcements helped motivate behavioral change for the better…and along the way won several awards. -
To resonate with the target audience, the message must reflect the concerns of that audience, and California's Low Cost Auto Insurance spot does just that. The message tells low-income, good drivers about affordable vehicle insurance.
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This PSA targets young men, 21 to 34 years of age and reflects their reasons for driving after drinking. -
People who live in the wine country are surrounded by beauty…and weekend guests. This PSA targets these residents and encourages the hosts to designate a driver before taking the tour of local wineries. -
Sometimes we just need the facts. This PSA explains to wine tasters the need to designate a sober driver. While not seeing themselves as "drinking", wine tasters can consume a lot of wine in a very short period of time. -
This PSA speaks to drivers, parents and school children about pedestrian safety. Sometimes kids deliver the message best.