Often overlooked and under appreciated, media planning and buying in such a culturally diverse state is an art. Done well, it increases impact by hitting the target, while expanding the reach and extending the frequency of a message’s delivery.
At tmdgroup, we take pride in our ability to identify the right delivery channel—whether it’s television, radio, outdoor, Internet, print, or a combination—and negotiating for maximum exposure. Because our media partners know we have no commercial clients, they understand that every media dollar we spend is for public information and education. This commitment to the public sector has netted positive results in every medium, translating into millions of dollars of no-charge advertising for our clients.
- Media Planning/Buying
- Media Tracking/Evaluation
- Racial/Ethnic Media Strategies
- Social Media
Our media buyers’ skill at negotiating matching media schedules has added time slots, matching PSAs, media interviews, website links, message distribution at the neighborhood level, and other message extenders.