What We Do

Media Buying/Planning

Often overlooked and under appreciated, media planning and buying in such a culturally diverse state is an art. Done well, it increases impact by hitting the target, while expanding the reach and extending the frequency of a message’s delivery.

Our Approach

At tmdgroup, we take pride in our ability to identify the right delivery channel—whether it’s television, radio, outdoor, Internet, print, or a combination—and negotiating for maximum exposure. Because our media partners know we have no commercial clients, they understand that every media dollar we spend is for public information and education. This commitment to the public sector has netted positive results in every medium, translating into millions of dollars of no-charge advertising for our clients.

Services Include

  • Media Planning/Buying
  • Media Tracking/Evaluation
  • Racial/Ethnic Media Strategies
  • Social Media

Our media buyers’ skill at negotiating matching media schedules has added time slots, matching PSAs, media interviews, website links, message distribution at the neighborhood level, and other message extenders.

JOE FARROW
Commissioner

California Highway Patrol

I was very impressed with the final recruitment branding product and strongly believe the CHP will reap the reward of new recruits for years to come. It has been a pleasure working together and I look forward to participating in future projects with you.

Linda Yarber
Bureau Chief

California Department of Insurance – California Low Cost Automobile Insurance Program

The campaign creative delivers complex program eligibility criteria in a clear and approachable manner. Calls surged during the campaign . . . increased by over 270% overall and our Spanish speaker calls increased by over 500%.

Gretchen Brigaman
Chief

Division of Rail and Mass Transportation

In addition to the video production and media buys, tmdgroup has revamped our Amtrak California website and brought our social media efforts into the current millennia. Amtrak California’s Facebook and Twitter following continues to grow as a result of tmdgroup’s suggestions and efforts.

R.C. Prieto
Assistant Commissioner

Leadership Development and Communications, California Highway Patrol

I’m thrilled that our partnership produced such positive results and I look forward to our mutual future endeavors.

Judy Stucki
Education Program Consultant

First 5 California Children and Families Commission

We appreciate tmdgroup’s flexibility and quick turnaround as we move forward on this unique project. tmdgroup’s project management abilities have kept us on an established timeline despite unanticipated changes in our research needs.

Gina Haynes
Lieutenant

Sacramento Police Department

tmdgroup achieved and exceeded the objectives of the grant-funded media program.  tmdgroup was able to get value-added media buys at no cost to extend the duration of the media components and also negotiated the cost of the media commercial production to leverage limited resources. 

Jonathan Lakritz
Program Manager

Communications Division, California Public Utilities Commission

tmdgroup established 800# tracking which has allowed the DDTP (Deaf and Disabled Telecommunications Program) to evaluate the effectiveness of the advertising by identifying which calls to the Contact Center are a result of the campaigns. tmdgroup has always been responsive to request from the CPUC involving DDTP.

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