Social Change/Strategic Communications
Our clients are often charged with informing the public about health, safety and legal issues to promote positive behavior changes. We support those efforts by developing strategic plans based on practical knowledge gained through experience.
Motivating a change in the social norm involves several critical steps – identify perceptions, barriers, and motivators through market research; develop messaging that reflects the benefits and motivators specified by the target audience; deliver the message through communication channels that reach the target market; and establish evaluation criteria to measure effectiveness.
- Strategic Planning
- Marketing Plans
- Market Research
- Creative Development
- Multimedia Production
- Social Media
- Tracking & Evaluation
Inspiring Californians to make positive behavior changes isn’t easy. Each issue is different and every community is unique. At tmdgroup, we can draw on years of success that has helped countless government agencies effect change for the better throughout the state.