What We Do

Social Change/Strategic Communications

Our clients are often charged with informing the public about health, safety and legal issues to promote positive behavior changes. We support those efforts by developing strategic plans based on practical knowledge gained through experience.

Our Approach

Motivating a change in the social norm involves several critical steps – identify perceptions, barriers, and motivators through market research; develop messaging that reflects the benefits and motivators specified by the target audience; deliver the message through communication channels that reach the target market; and establish evaluation criteria to measure effectiveness.

Services Include

  • Strategic Planning
  • Marketing Plans
  • Market Research
  • Creative Development
  • Multimedia Production
  • Social Media
  • Tracking & Evaluation

Inspiring Californians to make positive behavior changes isn’t easy. Each issue is different and every community is unique. At tmdgroup, we can draw on years of success that has helped countless government agencies effect change for the better throughout the state.

JOE FARROW
Commissioner

California Highway Patrol

I was very impressed with the final recruitment branding product and strongly believe the CHP will reap the reward of new recruits for years to come. It has been a pleasure working together and I look forward to participating in future projects with you.

Linda Yarber
Bureau Chief

California Department of Insurance – California Low Cost Automobile Insurance Program

The campaign creative delivers complex program eligibility criteria in a clear and approachable manner. Calls surged during the campaign . . . increased by over 270% overall and our Spanish speaker calls increased by over 500%.

Gretchen Brigaman
Chief

Division of Rail and Mass Transportation

In addition to the video production and media buys, tmdgroup has revamped our Amtrak California website and brought our social media efforts into the current millennia. Amtrak California’s Facebook and Twitter following continues to grow as a result of tmdgroup’s suggestions and efforts.

R.C. Prieto
Assistant Commissioner

Leadership Development and Communications, California Highway Patrol

I’m thrilled that our partnership produced such positive results and I look forward to our mutual future endeavors.

Judy Stucki
Education Program Consultant

First 5 California Children and Families Commission

We appreciate tmdgroup’s flexibility and quick turnaround as we move forward on this unique project. tmdgroup’s project management abilities have kept us on an established timeline despite unanticipated changes in our research needs.

Gina Haynes
Lieutenant

Sacramento Police Department

tmdgroup achieved and exceeded the objectives of the grant-funded media program.  tmdgroup was able to get value-added media buys at no cost to extend the duration of the media components and also negotiated the cost of the media commercial production to leverage limited resources. 

Jonathan Lakritz
Program Manager

Communications Division, California Public Utilities Commission

tmdgroup established 800# tracking which has allowed the DDTP (Deaf and Disabled Telecommunications Program) to evaluate the effectiveness of the advertising by identifying which calls to the Contact Center are a result of the campaigns. tmdgroup has always been responsive to request from the CPUC involving DDTP.

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